Publitas as iPaper alternative — Full Comparison and Four Differences

Within Europe, both Publitas and iPaper have a leading position in delivering Digital Catalog Enterprise software for retailers. Through this page, we provide all the information needed for a full comparison of both platforms, helping you to make an informed decision about which digital catalog software is the best fit for your organization.

IPaper alternative: Full comparison of Publitas versus iPaper

So how does Publitas rank as iPaper alternative? We have listed a full comparison overview below to compare both solutions on features and capabilities.

Feature	Publitas	iPaper
Externe Links	✔	✔
Video content (Youtube, MP4, Vimeo)	✔	✔
Bild-/GIF-Inhalt	✔	✔
Benutzerdefiniertes Branding	✔	✔
Multi-Marken-Konto-Struktur	✔	✔
Advanced analytics solutions	✔	✔
API Access	✔	✔
Zeitplan für die Veröffentlichung	✔	✔
Dedizierter Erfolgsmanager	✔	✔
SEO-Optimierung	✔	✔
Integration with GA4	✔	✔
Benutzerdefinierte Domain mit kostenlosem SSL	✔	✔
Shoppable Content über Produkt-Overlays	✔	✔
Sync product info from online store	✔	✔
Produkte automatisch anhand von SKU-Tags erkennen	✔	✔
Kundenspezifische Lösungen	✔	-
A/B testing	✔	✔
Einkaufswagen	✔	✔
Dynamic products, pricing, and availability	✔	✔
Personalisierung	✔	-
Automated SKU tags	✔	✔
Landing Pages	✔	-
ISO 27001-Zertifizierung	✔	-

Four differences between Publitas and iPaper

Kunden durch personalisierte Publikationen ansprechen

Through dynamic content, you can quickly and easily populate a publication with products matching shopper data points. Utilize your data to create personal digital publications that result in higher engagement and conversion.

Going the extra mile with custom solutions

Do you have a special request or want your catalog to feature something we don’t offer in our standard package? Our custom solutions team tailors publications to your needs. From catalog tagging services to member-only order forms or custom integrations, we will create solutions based on your requirements.

Turn catalog data into actionable insights

Using your catalog data, we show you options to improve your catalogs. Our dashboard benchmarks your data and shows you the areas of improvement. With these clear steps, you can increase digital catalog performance.

Tailored for enterprises

From the setup of our account structure to our billing model, Publitas is perfect for large organizations. Whether you have multiple teams, brands, or countries you want to manage, it is all included in our Enterprise plan. And we charge you per publication, not per visitor or reader.

How to choose the best solution for creating and publishing digital retail catalogs?

Choosing the best solution for digital retail catalogs can be difficult. There are many ways and possibilities, not even mentioning a variety of tools and platforms that each offer different solutions.

The best solution for creating and publishing digital retail catalogs is one that has the features and functions to support you in building the digital catalog to your needs. Let’s take a look at the essential features and some helpful questions for evaluating the options.

Essential features for digital retail catalogs

At least, a digital retail catalog should include the following features::

Optimized for mobile devices
Flip & slide effect
Choosing your desired format (booklet or single page)
Easy to navigate
Create your catalog from PDF, product feed, or Excel sheet
Add hotspots (product, video, link, etc.)
Add assets like images, videos, and GIFs
Add interactive and shoppable images and videos
Connection with GA4 (or other analytics platforms)
eCommerce integration
Zuverlässiges Hosting
Accessibility (ADA compliant)
ISO27001 certification
Search engine optimized
Knowledge base and support team

Questions for choosing a digital retail catalog platform

How to switch from iPaper to Publitas?

You can easily start with Publitas through a free trial.

To create a publication you can use the following steps:

Upload your file
Add hotspots (Silver plan or higher)
Connect your product feed & add product hotspots (Gold or Enterprise plan)
Add SEO details
Setup Analytics
Launch!

Which integrations does Publitas have?

Publitas has integrations tailored to the retail and eCommerce industry. We integrate with Shopify, GA4, Matomo, Adobe, Bynder, and more. View all our integrations here.

What features do I need if I have an online store?

Import and update product feed
SKU tagging
Einkaufswagen

Can I try Publitas for free?

Yes, you can try our Bronze, Silver, and Gold plans 14 days for free without needing to enter credit card details. If you are interested in an Enterprise plan, our team is happy to help you tailor the solution to your needs.

What are Publitas data traffic fees?

Our Bronze, Silver, and Gold plans have free data limits of 100, 250 and 500GB. On the Enterprise plan, there might be a variable cost depending on your usage. Kontaktieren Sie uns um mehr über die Datenverkehrsgebühren für den Enterprise-Tarif zu erfahren.

Warum Unternehmen Publitas wählen

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